Detailed YouTube Analytics Walkthrough for Beginners

December 13, 2020

1 min read

In this video I want to walk you through detailed YouTube analytics behind my tiny channel – 6K subscribers. You’ll notice that even at my level, you will learn a whole lot through these analytics, which in turn can help you produce better and more engaging content. I cover overview, reach, engagement, audience and revenue and more in this video.

Please let me know if you have any questions, I’d love to join you in this conversation.

Show notes:

00:00 Introduction – why I’m this series to talk about YT monetization
02:15 Revenue first
04:30 OVERVIEW
05:02 Watch time
06:12 Subscribers
06:40 Estimated revenue
07:10 Top videos within the period
08:11 Advanced analytics
10:36 REACH / Impressions
11:42 Clickthrough
11:49 Views
12:00 Unique viewers
12:49 Traffic sources,
13:37 Impressions and how they led to watch time
14:44 ENGAGEMENT (Watch-time and Average View Duration)
15:52 AUDIENCE (when your views are on YouTube)

Topics

YouTube Content Creation Social Media Marketing

Written by

Fei Wu

Fei Wu is the founder and CEO of Feisworld Media, a Massachusetts-based digital media company helping brands get discovered by people and by AI. An Adobe Global Ambassador and brand partner to ElevenLabs, Synthesia, and 50+ other tech and AI companies, she hosts the Feisworld Podcast (400+ episodes, 500K+ downloads — guests have included Seth Godin, Steve Wozniak, Chris Voss, and Arianna Huffington) and co-created the documentary Feisworld: Live Your Art on Amazon Prime. Fei writes for CNET, Lifehacker, and PCMag, and her work has been featured in Forbes, Harvard Business Review, and WIRED. She has been publishing on the internet since 2014 — long before AI discoverability had a name.

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