How to Use Google and YouTube In-Stream Ads to Promote Film and Documentary

March 31, 2020

1 min read

Google ads and YouTube in-stream ads can be very effective in promoting your film and documentary.

In this video, I show you how to break down different ad groups to target different subjects/actors/people within the film and documentary. Then we use Google ads to create YouTube in-stream ads to target audience who are interested in your film, as well as subjects and people mentioned in your film.

Assets we created and showcased during this walkthrough

1. Short promo videos (different ones for different guests featured in the documentary) in landscape and portrait orientations for YouTube in-stream ads and Instagram promotions

2. Set up YouTube in-stream ads through Google Ads using separate Ad Groups

3. Research YouTube targeted videos using TubeBuddy’s Keyword Explorer and within Google Ads (* TubeBuddy is a brilliant software I wish I knew sooner, also YouTube certified)

4. Apply $2-5 per day, per campaign or ad group

5. Analyze and optimize

You might also enjoy…

How to work with Filmhub to share your film worldwide (step-by-step screen tutorial)
Why You Should Monetize Your Film using Amazon Video Direct & FilmHub

Topics

YouTube Video Production Documentary Marketing TubeBuddy

Written by

Fei Wu

Fei Wu is the founder and CEO of Feisworld Media, a Massachusetts-based digital media company helping brands get discovered by people and by AI. An Adobe Global Ambassador and brand partner to ElevenLabs, Synthesia, and 50+ other tech and AI companies, she hosts the Feisworld Podcast (400+ episodes, 500K+ downloads — guests have included Seth Godin, Steve Wozniak, Chris Voss, and Arianna Huffington) and co-created the documentary Feisworld: Live Your Art on Amazon Prime. Fei writes for CNET, Lifehacker, and PCMag, and her work has been featured in Forbes, Harvard Business Review, and WIRED. She has been publishing on the internet since 2014 — long before AI discoverability had a name.

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