In-stream Youtube Ads are one of the best ways to promote your videos (music videos, podcasts, how-to videos) on YouTube, as well as your products and services outside of YouTube.
Google ads’ user interface has changed over the years, so I’m putting together an updated tutorial to show you step-by-step how to set up your first in-stream video ads, and how to target popular videos on YouTube to place your ads.
Written by
Fei WuFei Wu is the founder and CEO of Feisworld Media, a Massachusetts-based digital media company helping brands get discovered by people and by AI. An Adobe Global Ambassador and brand partner to ElevenLabs, Synthesia, and 50+ other tech and AI companies, she hosts the Feisworld Podcast (400+ episodes, 500K+ downloads — guests have included Seth Godin, Steve Wozniak, Chris Voss, and Arianna Huffington) and co-created the documentary Feisworld: Live Your Art on Amazon Prime. Fei writes for CNET, Lifehacker, and PCMag, and her work has been featured in Forbes, Harvard Business Review, and WIRED. She has been publishing on the internet since 2014 — long before AI discoverability had a name.
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